Forecasted Menstrual Cup Market Growth: 2019-2026

According to businesswire, the report ‘Menstrual Cup Market by Product Type, Material and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026’ released in April of this year, predicts that the global menstrual cup market will amount to $963 million by 2026. Considering that the market was valued at $632 million in 2018, the forecasted value for 2026 would represent a compound annual growth rate (CAGR) of 5.3% between 2019 to 2026.

This high growth rate is attributable to a variety of factors, including growing awareness of the existence of menstrual cups and their benefits over other types of period products, as well as increasing product variety. Innovations in the field are also contributing to this market growth, as more products are manufactured using biodegradable and organic materials, increasing their appeal for some consumers. 

The most prominent companies engaged in this industry include Diva International Inc., Mooncup Ltd., Saalt, LLC., and Blossom Cup, among others. Menstrual cups represent a sustainable alternative to traditional period products like disposable pads and tampons. They can be made from a variety of materials, including latex, medical grade silicone, and thermoplastic elastomer (TPE). While silicone is the material of choice for more than half of menstrual cups currently available, thermoplastic elastomer is anticipated to have the highest CAGR of material types for the forecast period. 

Barriers to the anticipated market growth for these products include cost to consumers and the persistence of taboos and stigma surrounding discussions about menstruation within society. However, this forecast shows that consumer interest in sustainable period product alternatives is growing, and that companies can still profit while being environmentally responsible.